This project was a logo design request by a powder coating company in Lincoln, Nebraska. They are a small business and were hoping to have something that felt both modern and timeless.
The initial process began with an extended conversation with the client followed by a series of hand sketched ideas.
After the initial batch of sketches were reviewed, I took the top 4 and digitized them for further manipulation. All of this initial work was done in black and white to avoid distractions during the review process. Through two rounds of review and edits, we arrived the final large format logo below.